When value trumps health in a supersized world

Journal of Marketing

Volumn 77, Issue 3, 2013, Pages 48-64

  Haws, Kelly L ^a   Winterich, Karen Page ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Goal interactions; Health; Nonlinear pricing; Obesity; Supersizing; Value

Indexed keywords

EID: 84877301219     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0261     Document Type: Article

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