Defining, measuring, and managing business reference value

Journal of Marketing

Volumn 77, Issue 1, 2013, Pages 68-86

  Kumar, V ^a   Petersen, J Andrew ^b   Leone, Robert P ^c  

^a GEORGIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Business reference value; Business to business marketing; Client references; Customer lifetime value

Indexed keywords

EID: 84873315219     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0424     Document Type: Article

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