Innovations' Origins: When, by whom, and how are radical innovations developed?

Marketing Science

Volumn 28, Issue 1, 2009, Pages 166-179

  Golder, Peter N ^a   Shacham, Rachel ^a   Mitra, Debanjan ^b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

High tech marketing; Innovation; New product research; Product development; Radical innovation; Really new products; Speed to market

Indexed keywords

EID: 67449136341     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0384     Document Type: Article

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