Radical innovation across nations: The preeminence of corporate culture

Journal of Marketing

Volumn 73, Issue 1, 2009, Pages 3-23

  Tellis, Gerard J ^a   Prabhu, Jaideep C ^b   Chandy, Rajesh K ^c  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Corporate culture; Cross cultural; Cross national; Innovation; Marketing metrics

Indexed keywords

EID: 62149112908     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.1.3     Document Type: Article

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