Advertising, research and development, and systematic risk of the firm

Journal of Marketing

Volumn 71, Issue 1, 2007, Pages 35-48

  McAlister, Leigh ^a   Srinivasan, Raji ^a   Kim, MinChung ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247134472     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.1.35     Document Type: Article

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