Trading off between value creation and value appropriation: The financial implications of shifts in strategic emphasis

Journal of Marketing

Volumn 67, Issue 1, 2003, Pages 63-76

  Mizik, Natalie ^b   Jacobson, Robert ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037254473     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.1.63.18595     Document Type: Article

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