Customer influence value and purchase acceleration in new product diffusion

Marketing Science

Volumn 31, Issue 2, 2012, Pages 236-256

  Ho, Teck Hua ^a   Li, Shan ^b   Park, So Eun ^c   Shen, Zuo Jun Max ^d  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b PHILIPS RESEARCH LABORATORIES   (Netherlands)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Influence value; New product diffusion; Purchase acceleration; Purchase value

Indexed keywords

EID: 84859304243     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0701     Document Type: Article

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