On managerial relevance

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 211-224

  Jaworski, Bernard J ^a  

^a North America IMD ^*  (United States)

Author keywords

Chief marketing officer; Knowledge; Managerial relevance; Practitioner

Indexed keywords

EID: 79959360681     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.211     Document Type: Article

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