Market research and innovation strategy in a duopoly

Marketing Science

Volumn 28, Issue 2, 2009, Pages 373-396

  Lauga, Dominique Olié ^a   Ofek, Elie ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Differentiation; Innovation; Market research; New product development; Segmentation

Indexed keywords

EID: 67449143714     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0409     Document Type: Article

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