Customer satisfaction-based mispricing: Issues and misconceptions

Marketing Science

Volumn 28, Issue 5, 2009, Pages 836-845

  Jacobson, Robert ^a   Mizik, Natalie ^b  

^a Diogenes Consulting   (United States)

^b Columbia University ^*  (United States)

Author keywords

Customer satisfaction; Mispricing; Value relevance

Indexed keywords

EID: 70350129284     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0531     Document Type: Article

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