Creating value with big data analytics: Making smarter marketing decisions

Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

Volumn , Issue , 2016, Pages 1-316

  Verhoef, Peter C ^a   Kooge, Edwin ^b   Walk, Natasha ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b Metrixlab Big Data Analytics ^*  (Netherlands)

Author keywords

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EID: 84966874267     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315734750     Document Type: Book

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