The effectiveness of customized promotions in online and offline stores

Journal of Marketing Research

Volumn 46, Issue 2, 2009, Pages 190-206

  Zhang, Jie ^a   Wedel, Michel ^a,b  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Competitive promotions; Customization; Loyalty promotions; Mass market level; Personalization; Profit optimization; Retail strategy; Segment level

Indexed keywords

EID: 64749110714     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.2.190     Document Type: Article

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