Customer experience quality: An exploration in business and consumer contexts using repertory grid technique

Journal of the Academy of Marketing Science

Volumn 39, Issue 6, 2011, Pages 846-869

  Lemke, Fred ^a   Clark, Moira ^b   Wilson, Hugh ^c  

^a ALLIANT INTERNATIONAL UNIVERSITY   (United States)

^b UNIVERSITY OF READING   (United Kingdom)

^c CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Customer experience; Repertory grid; Service quality; Service dominant logic

Indexed keywords

EID: 79960871709     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0219-0     Document Type: Article

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