Monitoring the dynamics of brand equity using store-level data

Journal of Marketing

Volumn 71, Issue 2, 2007, Pages 61-78

  Sriram, S ^a   Balachander, Subramanian ^b   Kalwani, Manohar U ^c  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b Department of Management ^*  (United States)

^c PURDUE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348966182     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.2.61     Document Type: Article

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