Usage experience with decision aids and evolution of online purchase behavior

Marketing Science

Volumn 33, Issue 6, 2014, Pages 871-882

  Shi, Savannah Wei ^a   Zhang, Jie ^b  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Bayesian statistics; Click stream data; Customized promotions; Decision heuristics; E commerce; Hidden Markov model; Interactive decision aids; Internet marketing; Retail management; Shopper marketing; Store environment

Indexed keywords

EID: 84923045772     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2014.0872     Document Type: Article

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