Marketing decision making and decision support: Challenges and perspectives for successful marketing management support systems

Foundations and Trends in Marketing

Volumn 4, Issue 4, 2009, Pages 209-332

  Van Bruggen, Gerrit H ^a   Wierenga, Berend ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

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EID: 78649657872     PISSN: 15550753     EISSN: 15550761     Source Type: Journal    
DOI: 10.1561/1700000022     Document Type: Review

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