Social effects on customer retention

Journal of Marketing

Volumn 75, Issue 6, 2011, Pages 24-38

  Nitzan, Irit ^a   Libai, Barak ^b  

^a TEL AVIV UNIVERSITY   (Israel)

^b INTERDISCIPLINARY CENTER HERZLIYA   (Israel)

Author keywords

Customer retention; Social networks

Indexed keywords

EID: 81855165969     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jm.10.0209     Document Type: Article

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