Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Journal of Marketing

Volumn 67, Issue 4, 2003, Pages 30-45

  Verhoef, Peter C ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242381929     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.4.30.18685     Document Type: Article

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