Better customer insight-in real time

Harvard Business Review

Volumn 90, Issue 9, 2012, Pages

  Macdonald, Emma K ^a,b   Wilson, Hugh N ^c   Konuş, Umut ^d  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c TiasNimbas Business School   (Netherlands)

^d EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

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EID: 84865275145     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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