Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence

Journal of Retailing and Consumer Services

Volumn 18, Issue 4, 2011, Pages 247-258

  Bügel, Marnix S ^a   Verhoef, Peter C ^b   Buunk, Abraham P ^b  

^a Marketing Intelligence company (MIcompany)   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Customer Commitment; Customer Intimacy; Customer Loyalty; Customer Relationship Management (CRM); Love; Passion; Triangular theory of Love

Indexed keywords

CONSUMPTION BEHAVIOR; INVESTMENT; PSYCHOLOGY;

EID: 79957580051     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.11.005     Document Type: Article

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