The marketing-finance interface: An organizational perspective

Handbook of Marketing and Finance

Volumn , Issue , 2012, Pages 225-243

  Verhoef, Peter C ^a   Pennings, Joost M E ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881973770     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781849806046.00018     Document Type: Chapter

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