Customer Channel Migration

Journal of Marketing Research

Volumn 45, Issue 1, 2008, Pages 60-76

  Ansari, Asim ^a   Mela, Carl F ^b   Neslin, Scott A ^c  

^a Columbia University Graduate School of Business ^*  (United States)

^b DUKE UNIVERSITY   (United States)

^c DARTMOUTH COLLEGE   (United States)

Author keywords

catalogs; customer relationship management; e mail; Internet marketing; multichannel marketing

Indexed keywords

EID: 40549098435     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmkr.45.1.60     Document Type: Article

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