Choice and the Internet: From Clickstream to Research Stream

Marketing Letters

Volumn 13, Issue 3, 2002, Pages 245-258

  Bucklin, Randolph E ^a   Lattin, James M ^b   Ansari, Asim ^c   Gupta, Sunil ^c   Bell, David ^d   Coupey, Eloise ^e   Little, John D C ^f   Mela, Carl ^g   Montgomery, Alan ^h   Steckel, Joel ⁱ  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b STANFORD UNIVERSITY   (United States)

^c The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^d UNIVERSITY OF PENNSYLVANIA   (United States)

^e PAMPLIN COLLEGE OF BUSINESS   (United States)

^f MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^g DUKE UNIVERSITY   (United States)

^h CARNEGIE MELLON UNIVERSITY   (United States)

ⁱ NEW YORK UNIVERSITY   (United States)

Author keywords

Choice models; Clickstream data; Internet

Indexed keywords

EID: 19044375026     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1020231107662     Document Type: Article

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