The Role of Consumer Confidence in Creating Customer Loyalty

Journal of Service Research

Volumn 17, Issue 3, 2014, Pages 339-354

  Ou, Yi Chun ^a   de Vries, Lisette ^a   Wiesel, Thorsten ^b   Verhoef, Peter C ^a,c  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UNIVERSITY OF MÜNSTER   (Germany)

^c BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

consumer confidence; contractual settings; customer equity drivers; customer loyalty; meta analysis

Indexed keywords

EID: 84892548128     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670513513925     Document Type: Article

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