Spatiotemporal analysis of imitation behavior across new buyers at an online grocery retailer

Journal of Marketing Research

Volumn 47, Issue 1, 2010, Pages 75-89

  Jeonghye, Choi ^a   Hui, Sam K ^b   Bell, David R ^c  

^a Yonsei University   (South Korea)

^b NEW YORK UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Imitation; Long tail; Proximity; Similarity; Spatiotemporal model

Indexed keywords

EID: 76749139962     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.1.75     Document Type: Review

References (56)

1. Agrawal, Ajay, Devesh Kapur, and John McHale (2008), "How Do Spatial and Social Proximity Influence Knowledge Flows? Evidence from Patent Data," Journal of Urban Economies, 64 (2), 258-269
2. Agresti, Alan (2002), Categorical Data Analysis. New York: John Wiley & Sons.
3. Albuquerque, Paulo, Bart J. Bronnenberg, and Charles J. Corbett (2007), "A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification," Management Science, 53 (3), 451-468
4. Anderson, Chris (2006), The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion.
5. Angers, Jean-Francois and Mohan Delampady (1992), "Hierarchical Bayesian Curve Fitting and Smoothing," The Canadian Journal of Statistics, 20 (1), 35-49.
6. Anselin, Luc (1988), Spatial Econometrics: Methods and Models. Boston: Kluwer.
7. Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella (2008), "Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels," working paper, Harvard Business School, Harvard University.
8. Balasubramanian, Sridhar (1998), "Mail Versus Mall: A Strategic Analysis of Competition Between Direct Marketers and Conventional Retailers," Marketing Science, 17 (3), 181-195
9. Bass, Frank (1969), "A New Product Growth Model for Consumer Durables," Management Science, 15 (5), 215-227
10. -, Norris Bruce, Sumit Majundar, and B.P.S. Murthi (2007), "Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship," Marketing Science, 26 (2), 179-195
11. Bell, David R. and Sangyoung Song (2007), "Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing," Quantitative Marketing and Economics, 5 (4), 361-400.
12. Bronnenberg, Bart J. and Carl F. Mela (2004), "Market Roll-Out and Retailer Adoption of New Brands," Marketing Science, 23 (4), 500-518.
13. Brynjolfsson, Eric, Yu (Jeffrey) Hu, and Mohammad S. Rahman (2008), "Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition," working paper, Sloan School of Management, Massachusetts Institute of Technology.
14. -, -, and Duncan Simester (2006), "Goodbye Pareto Principle, Hello Long Tail," working paper, Sloan School of Management, Massachusetts Institute of Technology.
15. Chib, Siddhartha (1995), "Marginal Likelihood from the Gibbs Output," Journal of the American Statistical Association, 90 (432), 1313-1321
16. - and Ivan Jeliazkov (2001), "Marginal Likelihood From the Metropolis-Hastings Output," Journal of the American Statistical Association, 96 (453), 270-281
17. Claude, Besner (2002), "A Spatial Autoregressive Specification with a Comparable Sales Weighting Scheme," Journal of Real Estate Research, 24 (2), 193-211.
18. Conley, Timothy G. and Giorgio Topa (2002), "Socio-Economic Distance and Spatial Patterns in Unemployment," Journal of Econometrics, 17 (4), 303-327.
19. Cressie, Noel (1993), Statistics for Spatial Data. New York: John Wiley & Sons.
20. Fischer, Claude S. (1978), "Urban-to-Rural Diffusion of Opinions in Contemporary America," American Journal of Sociology, 84 (1), 151-159
21. Forman, Chris, Anindya Ghose, and Avi Goldfarb (2009), "Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live," Management Science, 55 (1), 47-57.
22. -, -, and Batia Wiesenfeld (2008), "Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets," Information Systems Research, 19 (3), 291-313.
23. Gelman, Andrew, John B. Carlin, Hal S. Stern, and Donald B. Rubin (2003), Bayesian Data Analysis, 2d ed. New York: Chapman & Hall.
24. Getis, Arthur and J. Keith Ord (1992), "The Analysis of Spatial Association by Use of Distance Statistics," Geographical Analysis, 24 (3), 189-206.
25. Godes, David and Dina Mayzlin (2004), "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, 23 (4), 545-560
26. - and - (2009), "Firm-Created Word-of-Mouth Communication: Evidence from a Field Test," Marketing Science, 28 (4), 721-739
27. Goolsbee, Austan and Peter J. Klenow (2002), "Evidence of Learning and Network Externalities in the Diffusion of Home Computers," Journal of Law and Economics, 45 (2), 317-342
28. Hastie, Trevor, Robert Tibshirani, and Jerome Friedman (2001), The Elements of Statistical Learning. New York: Springer.
29. Häuser, John, Gerard J. Tellis, and Abbie Griffin (2006), "Research on Innovation: A Review and Agenda for Marketing Science," Marketing Science, 25 (6), 687-717.
30. Howard, Philip E., Lee Raine, and Steve Jones (2001), "Access, Civic Involvement, and Social Interaction," American Behavioral Scientist, 45 (3), 382-404.
31. Huff, David L. (1964), "Defining and Estimating a Trade Area," Journal of Marketing, 28 (July), 34-38.
32. Jank, Wolfgang and P.K. Kannan (2005), "Understanding Geographic Markets of Online Firms Using Spatial Models of Customer Choice," Marketing Science, 24 (4), 623-634
33. Kalyanam, Kirthi and Thomas S. Shively (1998), "Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach," Journal of Marketing Research, 35 (February), 16-29. (Pubitemid 128027587)
34. Katz, James E., Ronald E. Rice, and Philip Aspden (2001), "The Internet, 1995-2000," American Behavioral Scientist, 45 (3), 405-419.
35. Knorr-Held, Leonhard and Julian Besag (1998), "Modeling Risk from a Disease in Time and Space," Statistics in Medicine, 17 (18), 2045-2060.
36. LeSage, J.P. and R.K. Pace (2005), "Matrix Exponential Spatial Specification," Journal of Econometrics, 140 (1), 190-214.
37. Libai, Barak, Eitan Muller, and Renana Peres (2005), "The Role of Seeding in Multi-Market Entry," International Journal of Research in Marketing, 22 (4), 375-393
38. Lilien, Gary L. and Arvind Rangaswamy (2004), Marketing Engineering, 2d ed. Victoria, BC, Canada: Trafford.
39. Manchanda, Puneet, Ying Xie, and Nara Youn (2008), "The Role of Targeted Communication and Contagion in Product Adoption," Marketing Science, 27 (6), 961-976
40. Manski, Charles F. (1993), "Identification of Endogenous Social Effects: The Reflection Problem," Review of Economic Studies, 60 (3), 531-542
41. - (2000), "Economic Analysis of Social Interactions," Journal of Economic Perspectives, 14 (3), 115-136
42. Newton, Michael A. and Adrian E. Raftery (1994), "Approximate Bayesian Inference by the Weighted Likelihood Bootstrap," Journal of Royal Statistical Society: Series B, 56 (1), 41-42.
43. Pauwels, Koen and Scott A. Neslin (2008), "Building Bricks and Mortar: The Impact of Opening Physical Stores in a Multichannel Environment," MSI Working Paper No. 08-102.
44. Rabe-Hesketh, Sophia and Anders Skrondal (2005), Multilevel and Longitudinal Modeling Using Stata. College Station, TX: Statacorp LP.
45. Rosenblat, Tanya S. and Markus M. Mobius (2004), "Getting Closer or Drifting Apart?" Quarterly Journal of Economics, 119 (3), 971-1009.
46. Ross, Sheldon M. (1996), Stochastic Processes, 2d ed. New York: John Wiley & Sons.
47. Rossi, Peter E. and Greg M. Allenby (2003), "Bayesian Statistics and Marketing," Marketing Science, 22 (3), 304-328.
48. Van Alstyne, Marshall and Erik Brynjolfsson (2005), "Global Village or Cyber-Balkans? Modeling and Measuring the Integration of Electronic Communities," Management Science, 51 (6), 851-868
49. Van den Bulte, Christophe and Yogesh V. Joshi (2007), "New Product Diffusion with Influential and Imitators," Marketing Science, 26 (3), 400-421.
50. - and Gary L. Lilien (1997), "Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models," Marketing Science, 16 (4), 338-353 (Pubitemid 127173237)
51. Wahba, Grace (1978), "Improper Priors, Spline Smoothing and the Problem of Guarding Against Model Errors in Regression," Journal of the Royal Statistical Society: Series B, 40 (3), 364-372
52. Waldfogel, Joel (2007), The Tyranny of the Market. Cambridge, MA: Harvard University Press.
53. Wand, Matt P. (2003), "Smoothing and Mixed Models," Computational Statistics, 18 (2), 223-249
54. Wedel, Michel and Jie Zhang (2004), "Analyzing Brand Competition Across Subcategories," Journal of Marketing Research, 41 (November), 448-456
55. Wikle, Christopher K. and Mevin B. Hooten (2006), "Hierarchical Bayesian Spatio-Temporal Models for Population Spread," in Applications of Computational Statistics in the Environmental Sciences: Hierarchical Bayes and MCMC Methods, J.S. Clark and A. Gelfand, eds. Oxford: Oxford University Press, 144-169
56. Yang, Sha and Greg M. Allenby (2003), "Modeling Interdependent Consumer Preferences," Journal of Marketing Research, 40 (August), 282-294