Further reflections on studying social influence in new product diffusion

Marketing Science

Volumn 30, Issue 2, 2011, Pages 230-232

  Iyengar, Raghuram ^a   van den Bulte, Christophe ^a   Valente, Thomas W ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Diffusion of innovations; Opinion leadership; Social contagion; Social networks

Indexed keywords

EID: 79955065460     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0614     Document Type: Article

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