Network-based marketing: Identifying likely adopters via consumer networks

Statistical Science

Volumn 21, Issue 2, 2006, Pages 256-276

  Hill, Shawndra ^a   Provost, Foster ^a   Volinsky, Chris ^b  

^a NEW YORK UNIVERSITY   (United States)

^b AT AND T LABS RESEARCH   (United States)

Author keywords

Classification; Network analysis; Statistical relational learning; Targeted marketing; Viral marketing; Word of mouth

Indexed keywords

EID: 33748544940     PISSN: 08834237     EISSN: None     Source Type: Journal    
DOI: 10.1214/088342306000000222     Document Type: Conference Paper

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