Customer satisfaction and shareholder value

Journal of Marketing

Volumn 68, Issue 4, 2004, Pages 172-185

  Anderson, Eugene W ^a   Fornell, Claes ^b   Mazvancheryl, Sanal K ^c  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8644224809     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.4.172.42723     Document Type: Article

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