Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

International Journal of Research in Marketing

Volumn 24, Issue 1, 2007, Pages 31-47

  Leenheer, Jorna ^a   van Heerde, Harald J ^b   Bijmolt, Tammo H A ^c   Smidts, Ale ^d  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF WAIKATO   (New Zealand)

^c UNIVERSITY OF GRONINGEN   (Netherlands)

^d ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Attraction models; Endogeneity; Grocery retailing; Loyalty programs; Tobit II model

Indexed keywords

EID: 33847065381     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.10.005     Document Type: Article

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