The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

International Journal of Research in Marketing

Volumn 13, Issue 4, 1996, Pages 303-317

  Geyskens, Inge ^a   Steenkamp, Jan Benedict E M ^a,b   Scheer, Lisa K ^c   Kumar, Nirmalya ^d  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b WAGENINGEN UNIVERSITY   (Netherlands)

^c UNIVERSITY OF MISSOURI   (United States)

^d IMD   (Switzerland)

Author keywords

Commitment; Cross national; Interdependence; Marketing channels; Trust

Indexed keywords

EID: 0030268636     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(96)00006-7     Document Type: Article

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