Listen to your customers: Insights into brand image using online consumer-generated product reviews

International Journal of Electronic Commerce

Volumn 20, Issue 1, 2015, Pages 112-141

  Gensler, Sonja ^a   Völckner, Franziska ^b   Egger, Marc ^b   Fischbach, Kai ^c   Schoder, Detlef ^b  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b UNIVERSITY OF COLOGNE   (Germany)

^c UNIVERSITY OF BAMBERG   (Germany)

Author keywords

Brand image; consumer generated content; network analysis; online product reviews; text mining

Indexed keywords

EID: 84954040539     PISSN: 10864415     EISSN: 15579301     Source Type: Journal    
DOI: 10.1080/10864415.2016.1061792     Document Type: Article

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