Social networks, personalized advertising, and privacy controls

Journal of Marketing Research

Volumn 51, Issue 5, 2014, Pages 546-562

  Tucker, Catherine E ^a,b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b NATIONAL BUREAU OF ECONOMIC RESEARCH   (United States)

Author keywords

Online advertising; Privacy; Social networks

Indexed keywords

EID: 84908462265     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.10.0355     Document Type: Article

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