Adaptive personalization of mobile information services

Handbook of Service Marketing Research

Volumn , Issue , 2014, Pages 395-412

  Chung, Tuck Siong ^a   Wedel, Michel ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84924396979     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9780857938855.00028     Document Type: Chapter

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