Valuing Customers

Journal of Marketing Research

Volumn 41, Issue 1, 2004, Pages 7-18

  Gupta, Sunil ^a   Lehmann, Donald R ^a   Stuart, Jennifer Ames ^b  

^a Department of Business ^*  (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1442283713     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.1.7.25084     Document Type: Review

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