Capturing the evolution of customer-firm relationships: How customers become more (or less) valuable over time

Journal of Retailing

Volumn 89, Issue 3, 2013, Pages 231-245

  Mark, Tanya ^a   Lemon, Katherine N ^b   Vandenbosch, Mark ^c   Bulla, Jan ^d   Maruotti, Antonello ^e,f  

^a UNIVERSITY OF GUELPH   (Canada)

^b BOSTON COLLEGE   (United States)

^c UNIVERSITY OF WESTERN ONTARIO   (Canada)

^d UNIVERSITÉ DE CAEN   (France)

^e ROMA TRE UNIVERSITY   (Italy)

^f UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

Author keywords

Customer dynamics; Customer relationship management; Dynamic segmentation; Marketing promotions

Indexed keywords

EID: 84880511052     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2013.04.001     Document Type: Article

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