Bringing customers into the boardroom

Harvard Business Review

Volumn 82, Issue 11, 2004, Pages

  McGovern, Gail J ^a   Court, David ^b,c   Quelch, John A ^a,d   Crawford, Blair ^b,d  

^a HARVARD BUSINESS SCHOOL   (United States)

^b MCKINSEY AND COMPANY   (United States)

^c McKinsey's Global Marketing Practice

^d Dept of Business Administration ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BOARD OF TRUSTEES; COMMERCIAL PHENOMENA; CONSUMER; CURRICULUM; HUMAN; MARKETING; ORGANIZATION AND MANAGEMENT; REVIEW; UNITED STATES;

COMMERCE; CONSUMER SATISFACTION; CURRICULUM; GOVERNING BOARD; HUMANS; MARKETING; UNITED STATES;

EID: 19644400741     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)