Do Retailers Benefit from Deploying Customer Analytics?

Journal of Retailing

Volumn 90, Issue 4, 2014, Pages 587-593

  Germann, Frank ^a   Lilien, Gary L ^b   Fiedler, Lars ^c   Kraus, Matthias ^c  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c MCKINSEY AND COMPANY   (United States)

Author keywords

Customer analytics; Performance implications of customer analytics; Survey data

Indexed keywords

EID: 85027950817     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.08.002     Document Type: Article

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