Forward-looking focus: Can firms have adaptive foresight?

Journal of Service Research

Volumn 9, Issue 2, 2006, Pages 168-183

  Zeithaml, Valarie A ^b   Bolton, Ruth N ^c,d   Deighton, John ^e   Keiningham, Timothy L ^f   Lemon, Katherine N ^a,g   Petersen, J Andrew ^h  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF NORTH CAROLINA   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

^d American Marketing Association   (United States)

^e HARVARD BUSINESS SCHOOL   (United States)

^f Ipsos   (United States)

^g BOSTON COLLEGE   (United States)

^h UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Adaptive Foresight; Customer; Customer Equity; Customer Focus; Leading Indicators

Indexed keywords

EID: 33749591507     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670506293731     Document Type: Review

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