The effect of acquisition channels on customer loyalty and cross-buying

Journal of Interactive Marketing

Volumn 19, Issue 2, 2005, Pages 31-43

  Verhoef, Peter C ^a   Donkers, Bas ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 19844362489     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20033     Document Type: Article

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