Valuing branded businesses

Journal of Marketing

Volumn 73, Issue 6, 2009, Pages 137-153

  Mizik, Natalie ^a   Jacobson, Robert ^a  

^a Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Brand; Conditional sales multiplier; Enterprise valuation; Relative valuation

Indexed keywords

EID: 70449378058     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.6.137     Document Type: Article

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