From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing.

Journal of Retailing

Volumn 91, Issue 2, 2015, Pages 174-181

  Verhoef, Peter C ^a   Kannan, P K ^b   Inman, J Jeffrey ^c  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UNIVERSITY OF MARYLAND   (United States)

^c UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Omni channel; Online; Retail performance; Retail mix

Indexed keywords

EID: 84929289213     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2015.02.005     Document Type: Article

References (33)

1. Ansari Asim, Mela Carl F., Neslin Scott A. Customer Channel Migration. Journal of Marketing Research 2008, 45(1):60-76.
2. Avery Jill, Steenburgh Thomas J., Deighton John, Caravella Mary Adding Bricks to Clicks: Predicting the Patterns of Cross-channel Elasticities Over Time. Journal of Marketing 2012, 76(3):96-111.
3. Brynjolfsson Erik, Hu Yu Jeffrey, Rahman Mohammad S. Competing in the Age of Omnichannel Retailing. MIT Sloan Management Review 2013, 54(4):23-29.
4. Christensen Clayton M., Raynor Michael E. The Innovator's Solution 2003, Harvard Business Press, Boston.
5. Court David, Elzinga Dave, Mulder Susan, Vetvik Ole J. The Consumer Decision Journey. McKinsey Quarterly 2009, 3:96-107.
6. Deleersnyder Barbara, Geyskens Inge, Gielens Katrijn, Dekimpe Marnik G. How Cannibalistic Is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and the Netherlands. International Journal of Research in Marketing 2002, 19(4):337-348.
7. Emrich, Oliver and Peter C. Verhoef (2014). "The Interplay Between Web Design and Customers' Cognitive Shopping Orientation in a Multichannel Environment", working paper, University of St. Gallen.
8. Gensler Sonja, Leeflang Peter S.H., Skiera Bernd Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-selection. International Journal of Research in Marketing 2012, 29(2):192-201.
9. Geyskens Inge, Gielens Katrijn, Dekimpe Marnik G. The Market Valuation of Internet Channel Additions. Journal of Marketing 2002, 66(2):102-119.
10. Hennig-Thurau Thorsten, Malthouse Edward C., Friege Christian, Gensler Sonja, Lobschat Lara, Rangaswamy Arvind, Skiera Bernd The impact of new media on customer relationships. Journal of Service Research 2010, 13(3):311-330.
11. Homburg Christian, Vollmayr Josef, Hahn Alexander Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing 2014, 78(3):38-61.
12. Ko Eunju, Kim Eun Young, Lee Eun Kyung Modeling consumer adoption of mobile shopping for fashion products in Korea. Psychology & Marketing 2009, 26(7):669-687.
13. Konuş Umut, Verhoef Peter C., Neslin Scott A. Multichannel shopper segments and their covariates". Journal of Retailing 2008, 84(4):398-413.
14. Konuş Umut, Verhoef Peter C., Neslin Scott A. The effect of search channel elimination on purchase incidence, order size and channel choice. International Journal of Research in Marketing 2014, 31(1):49-64.
15. Leeflang Peter S.H., Verhoef Peter C., Dahlström Peter, Freundt Tjark Challenges and solutions for marketing in a digital era. European Management Journal 2014, 32(1):1-12.
16. Li Hongshuang, Kannan P.K. Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment. Journal of Marketing Research 2014, 51(1):40-56.
17. MacDonald Emma K., Wilson Hugh N., Konuş Umut Better Customer Insight - In Real Time. Harvard Business Review 2012, 90(9):102-108.
18. Neslin Scott A., Grewal Dhruv, Leghorn Robert, Shankar Venkatesh, Teerling Marije L., Thomas Jacquelyn S., Verhoef Peter C. Challenges and opportunities in multichannel customer management. Journal of Service Research 2006, 9(2):95-112.
19. Neslin Scott A., Shankar Venky Key issues in multichannel customer management: current knowledge and future directions. Journal of interactive marketing 2009, 23(1):70-81.
20. Neslin Scott A., Jerath Kinshuk, Bodapati Anand, Bradlow Eric T., Deighton John, Gensler Sonja, Lee Leonard, Montaguti Elisa, Telang Rahul, Venkatesan Raj, Peter C., Verhoef Z., Zhang John The Interrelationships Between Brand and Channel Choice. Marketing Letters 2014, 25(3):319-330.
21. Pagani Margherita Determinants of adoption of third generation mobile multimedia services. Journal of Interactive Marketing 2004, 18(3):46-59.
22. Pan Xing, Ratchford Brian T., Shankar Venky Price dispersion on the Internet: a review and directions for future research. Journal of Interactive Marketing 2004, 18(4):116-135.
23. Pauwels Koen H., Leeflang Peter S.H., Teerling Marije L., Huizingh Eelko K.R. Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!. Journal of Retailing 2011, 87(1):1-17.
24. Patrício Lia, Fisk Raymond P., Cunha João Falcão e Designing Multi-Interface Service Experiences the Service Experience Blueprint. Journal of Service Research 2008, 10(4):318-334.
25. Rigby Dan The Future of Shopping. Harvard Business Review 2011, 89(12):65-76.
26. Sorescu Alina, Frambach Ruud T., Singh Jagdip, Rangaswamy Arvind, Bridges Cheryl Innovations in Retail Business Models. Journal of Retailing 2011, 87:S3-S16.
27. Valentini Sara, Montaguti Elisa, Neslin Scott A. Decision Process Evolution in Customer Channel Choice. Journal of Marketing 2011, 75(6):72-86.
28. Van Nierop Erjen E.M., Leeflang Peter S.H., Teerling Marije L., Huizingh Eelko R.E. The Impact of the Introduction and Use of An Informational Website on Offline Customer Buying Behavior. International Journal of Research in Marketing 2011, 28(2):155-165.
29. Venkatesan Raikumar, Kumar V., Ravishanker Nalini Multichannel Shopping: Causes and Consequences. Journal of Marketing 2007, 71(2):114-132.
30. Verhoef Peter C. Multi-Channel Customer Management Strategy. Handbook of Marketing Strategy 2012, Edward Elgar Publishing Limited, Cheltenham. V. Shankar, G. Carpenter (Eds.).
31. Verhoef Peter C., Neslin Scott A., Vroomen Björn Multichannel Customer Management: Understanding the Research-Shopper Phenomenon. International Journal of Research in Marketing 2007, 24(2):129-148.
32. Verhoef Peter C., Lemon Katherine N., Parasuraman A., Roggeveen Anne, Tsiros Michael, Schlesinger Leonard A. Customer Experience Creation: Determinants, Dynamics and Management Strategies. Journal of Retailing 2009, 85(1):31-41.
33. Xu Jiao, Forman Chris, Kim Jun B., Ittersum Koert Van News Media Channels: Complements or Substitutes? Evidence From Mobile Phone Usage. Journal of Marketing 2014, 78(4):97-112.