Customer value modelling in the energy market and a practical application for marketing decision making

International Journal of Electronic Customer Relationship Management

Volumn 9, Issue 1, 2015, Pages 1-32

  Lhoest Snoeck, Sietske ^a,b   Van Nierop, Erjen ^b,c   Verhoef, Peter C ^b  

^a Marketing Intelligence Department   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c EFMI Business School   (Netherlands)

Author keywords

CLV; Credit losses; Marketing policy making; Practical application; Service costs

Indexed keywords

EID: 84937430588     PISSN: 17500664     EISSN: 17500672     Source Type: Journal    
DOI: 10.1504/IJECRM.2015.070696     Document Type: Article

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