Customer acquisition promotions and customer asset value

Journal of Marketing Research

Volumn 43, Issue 2, 2006, Pages 195-203

  Lewis, Michael ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744544776     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.2.195     Document Type: Review

References (20)

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