Using online conversations to study word-of-mouth communication

Marketing Science

Volumn 23, Issue 4, 2004, Pages

  Godes, David ^a   Mayzlin, Dina ^b  

^a HARVARD UNIVERSITY   (United States)

^b YALE UNIVERSITY   (United States)

Author keywords

Diffusion of innovations; Internet marketing; Measurement; Networks and marketing; New product research; Word of mouth

Indexed keywords

EID: 11144344881     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1040.0071     Document Type: Article

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