Customer engagement behavior: Theoretical foundations and research directions

Journal of Service Research

Volumn 13, Issue 3, 2010, Pages 253-266

  van Doorn, Jenny ^a   Lemon, Katherine N ^b   Mittal, Vikas ^c   Nass, Stephan ^d   Pick, Doreén ^e   Pirner, Peter ^f   Verhoef, Peter C ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b BOSTON COLLEGE   (United States)

^c RICE UNIVERSITY   (United States)

^d UNIVERSITY OF MÜNSTER   (Germany)

^e FREIE UNIVERSITÄT BERLIN   (Germany)

^f TNS Infratest   (Germany)

Author keywords

cocreation; customer engagement; loyalty; services marketing

Indexed keywords

EID: 77955637950     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670510375599     Document Type: Article

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