Customer Responses to Channel Migration Strategies Toward the E-channel

Journal of Interactive Marketing

Volumn 28, Issue 4, 2014, Pages 257-270

  Trampe, Debra ^a   Konuş, Umut ^b   Verhoef, Peter C ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Forgiveness; Incentives; Internet; Loyalty; Multichannel customer management; Reactance; Self service technologies

Indexed keywords

EID: 84920567283     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2014.05.001     Document Type: Article

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