CRM done right

Harvard Business Review

Volumn 82, Issue 11, 2004, Pages

  Rigby, Darrell K ^a   Ledingham, Dianne ^b  

^a Bain and Company

^b Technol/Perf Improvement Practices ^*

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCIAL PHENOMENA; CONSUMER; COST CONTROL; HUMAN; INFORMATION SYSTEM; MASS COMMUNICATION; ORGANIZATION AND MANAGEMENT; REVIEW; UNITED STATES;

COMMERCE; CONSUMER SATISFACTION; COST CONTROL; DIFFUSION OF INNOVATION; HUMANS; MANAGEMENT INFORMATION SYSTEMS; UNITED STATES;

EID: 19644400732     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)