Customization of online advertising: The role of intrusiveness

Marketing Letters

Volumn 24, Issue 4, 2013, Pages 339-351

  van Doorn, Jenny ^a   Hoekstra, Janny C ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Customization; Intrusiveness; Online advertising; Personalization; Targeting

Indexed keywords

EID: 84886747976     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9222-1     Document Type: Article

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