How online product reviews affect retail sales: A meta-analysis

Journal of Retailing

Volumn 90, Issue 2, 2014, Pages 217-232

  Floyd, Kristopher ^a   Freling, Ryan ^a   Alhoqail, Saad ^a   Cho, Hyun Young ^a   Freling, Traci ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Electronic word of mouth; Online consumer reviews; Online feedback mechanisms; Online word of mouth

Indexed keywords

EID: 84902552026     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.04.004     Document Type: Article

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