Market-based assets and shareholder value: A framework for analysis

Journal of Marketing

Volumn 62, Issue 1, 1998, Pages 2-18

  Srivastava, Rajendra K ^b   Shervani, Tasadduq A ^a   Fahey, Liam ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032373171     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251799     Document Type: Article

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